THE CHALLENGES

HEALTH

Most of the bottling companies rely on adding commercial mineral compounds. These synthetic mineral additives lack the complexity and balance found in naturally occurring minerals. It is essential to recognize that synthetic minerals do not possess the same bioavailability or nutritional profile and the body may struggle to absorb these synthetic compounds effectively. Moreover being opaque about the source of minerals can be a big red flag in the eyes of a consumer.

REGULATORY COMPLIANCE

In the year 2003, the World Health Organization brought together a group of nutritionists and scientists in Rome to determine the role of minerals in drinking water. On the bases of their findings, WHO issued a report in 2005 called Nutrients in Drinking Water which highlighted the benefits of mineral infused drinking water. It also cautioned against the long term detrimental effects of drinking demineralized RO water.

In the year 2019 the National Green Tribunal of India prohibited RO for a TDS below 500 mg/litre and considered it a health and environmental hazard. This judgment also stressed upon the importance of minerals for wellness and how RO causes tremendous water rejection. After the added endorsement by the Supreme Court of India, the Food Safety and Standards Authority of India made it mandatory for all bottled water in India, even if it is RO purified packaged drinking water to compulsorily re-add minimum 10 mg magnesium and 20 mg calcium to water.

SOURCING

Natural mineral water sources are limited and often located in remote areas. This scarcity makes it difficult for bottling companies to find and secure reliable sources of high-quality water. Many potential sources of natural mineral water are also polluted due to industrial activities, agricultural runoff, and inadequate waste management.

PRICING AND SUPPLY CHAIN

The remote locations of natural mineral water sources add to the cost of sourcing. Companies must invest in infrastructure to access these areas, which often lack proper roads and transportation facilities especially in India. This increases the logistical challenges and costs associated with transporting the water to bottling plants.

Once sourced, the water must be transported and stored under strict conditions to maintain its purity and mineral content. This requires specialized equipment and facilities, further driving up costs.

THE SOLUTION

COREMIN’S MINERAL COMPLEX – add life to your water.

Unlock the future of affordable, high-quality mineral water with our natural mineral complex

HEALTHIER OPTION

Our solution is not only a better alternative to synthetic minerals, its unique composition of 84 essential minerals makes it superior to any other product available.

These minerals exist in a balanced ratio, mirroring the mineral profile found in our bodies and in nature. This balance and bioavailability enables our body to instantly absorb them and having it with water makes it a palatable and a refreshing experience.

STANDARD COMPLIANT

Our mineral complex solution can address all regulatory obligations of selling packaged water. It not only mineralizes the water but also achieves the prescribed parameters of TDS and PH values.

Before the minerals are shipped they are thoroughly tested at its in-house quality assurance laboratory as well as independent, third-party labs according to U.S. Environmental Protection Agency approved methods.

Our minerals pass the U.S. Food Chemicals Codex standards for heavy metal safety, meet the GRAS (Generally Recognized as Safe) standards and the storage and packaging facilities operate using GMP standards. They are all-natural, non-GMO, vegetarian, vegan and gluten-free, Kosher and suitable for Halal formulations.

AFFORDABILITY AND AVAILABILITY

Traditional sources, which are often located in remote and hard-to-access areas can cause a cost intensive process and a logistical nightmare for companies. Our company offers an innovative solution that can transform your business.

COREMIN guarantees a consistent supply of high-quality minerals, free from seasonal disruptions or quality issues. Low cost of sourcing, storage and the easy integration with existing bottling plant can have your bring your mineral water brand to life in no time without any overwhelming costs.

THE OPPORTUNITIES

OWN PREMIUM PRODUCT

The packaged water industry has now evolved to a point that it has gone far beyond the “spring water” category. Packaged water now comes with flavours, positively charged ions, vitamins, minerals, carbon and there is a rising demand for such diverse products. There could be lots of reasons for that but the key driver is that consumers are looking for water that more than quenching their thirst, offers targeted nutritional benefits whether it is energy, immunity or gut health.

You can create a fine, health-focused product by enriching your in-house natural minerals infused packaged drinking water with our mineral complex. It is your call whether you wish to stay in a reasonable price window or charge a premium for such a quality product.

POTENTIAL FOR SMALLER BUSINESSES

Due to the high costs and market dominance of established players, new entrants often find it unfeasible to enter the natural mineral water segment. The lack of viable options for sourcing and the substantial investment required for infrastructure and marketing deter many potential competitors. With COREMIN’s mineral complex solutions new businesses can find it easier to get a foothold in this segment with reduced sourcing and infrastructure costs and compete with a reasonable price point.